Minions take flight

by TnP Staff
Published: 7 June 2017, 08:00
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Wow! Stuff brings flying RC Minions to market with patented Heliball auto flight technology

Wow! Stuff’s patented Heliball auto flight technology is now powering a range of flying RC Minions toys ahead for the launch of Despicable Me 3 on 30 June.

The new flying Minions will be supported with in-store videos, CDUs and FSDUs along with a heavyweight PR campaign by Energy PR, Wow! Stuff’s retained agency.

A simple on/off remote activates the propellers and the Minion is then flown using your hand or feet as the controller. As the packaging says: “so easy to use even a Minion can fly one.

“Heliball is about the lowest cost, entry price point to RC flying, and the easiest to control for kids of all ages,” said Richard North, CEO, Wow! Stuff. “The Minions execution looks fantastic. The sell through on Heliball is typically 40,000 pieces per 100 retailers per annum. This proven sell through is down to the in-store videos and demonstration that is the cornerstone of Wow! Stuff’s business model.”