L.O.L Surprise tops NPD
Becomes number one doll in US, Belgium and France, and drives MGAE’s UK market value increase 52% in April
MGA Entertainment’s L.O.L. Surprise! has become the number one doll in the US and the number two best selling doll in the UK.
According to NPD’s findings for April, MGAE’s hit unboxing doll has also ranked fourth among all toys sold for the month in the UK, contributing to MGAE’s market value increasing by 52 percent in April.
Isaac Larian, CEO of MGA Entertainment
“We are thrilled that L.O.L. Surprise! ranks among the top selling toys around the world,” said Isaac Larian, CEO of MGA Entertainment. “The rising consumer demand validates our vision for this amazingly fun and engaging toy line and will support the growth of our global licensing program for the property.”
NPD for Belgium and France also shows L.O.L. Surprise! rank as the number one doll, earning the distinction of being the country’s second most popular playset dolls and collectables in YTD April in retail sales.