Toy State joins forces with Marvel
New partnership with Disney brings exciting Marvel lines to Toy State’s lights and sounds vehicles this autumn
Toy State has partnered with The Walt Disney Company to begin developing a range of products based on the Marvel Comics property.
The new partnership grants Toy State the rights to expand its fleet of action-packed licensed vehicles with key superheroes from the Marvel universe. The debut offerings will feature Spider-Man, Hulk, Iron Man, Captain America, Rocket Raccoon, and more, and are set to make their heroic debut at retail this autumn.
“Marvel features some the best-known and most sought-after character licenses today,” said Toy State President, Andy Friess. “We’re thrilled to be working with the Marvel team to bring these iconic Super Heroes to life and are excited to bring hours of fun, imaginative play through the innovation and excitement packed into this new range of vehicles.”
Toy State is revving up its latest line-up of lights and sound vehicles with a range of action-ready Marvel superhero vehicles. Each model features its own unique and realistic styling that takes its inspiration from the feature film or classic Marvel property design on which it’s based. All of the introductions also feature Toy State’s signature “try me” packaging.
Geared for kids ages three plus, the new rides include:
Hero Rider™ – Ready to battle the bad guys! This collection includes two different motorized vehicles with realistic sounds – one featuring Spider-Man on the roof of a van with his web extended over the windshield to stop the bad guys, and the other with Hulk poised on top of a tank prepared for action.
Rumble To The Rescue™ – It’s time to rumble! Kids can tear up the trails with their favorite Marvel hero with this trio of all-terrain vehicles “starring” Spider-Man, Captain America and Rocket Raccoon. Each vehicle features motorized drive with rumbling action, plus realistic ignition and horn sounds.
Hero Bump ‘n Go™ – Ready, set, go! This set of motorized vehicles, featuring Spider-Man, Iron Man and Hulk, are raring to go. Kids can activate the crashing sound effects and lights as these Marvel Universe heroes bump and crash into each other. When they move the heroes forward, their heads move in different directions.
Hero Battle Wagon™ – Hulk is busting out! With a press of the button, a huge neon-colored Hulk smashes his way out of the battle wagon cage. The six-wheeled truck features motorized drive with rumbling and smashing sounds for action-packed adventures any time.