Power Rangers hits top spot in NPD Data
Comes top in action figures
Power Ranger has hit number one in NPD data to the end of April 2017.
The brand ranks top in action figures showing growth of 122.8 per cent year to date, with April sales tracking up an incredible 185.9 per cent versus 2016.
Tess Parsons–Broome, Marketing Manager at Master Toy partner, Bandai, says: “These are fantastic results testament to the strength of the Power Rangers brand, which at the end of April, ranks 11th across all toy properties. Power Rangers has proven its position not only as a classic brand but as a must-have toy in such a competitive market place.”
Bandai continue to show commitment to the brand through innovation and marketing with plans in place for consumer activity around the launch of Power Rangers, Ninja Steel in July 2017.