Zuru secures toy block tape deal

by TnP Staff
Published: 11 May 2017, 09:08
Quick Link: www.toysnplaythings.co.uk/qaoyv

Worldwide exclusive agreement to manufacture Nimuno Loops tape, for use with popular toy block brands

Zuru has signed an exclusive, worldwide licensing agreement with Chrome Cherry Design Studios to manufacture, distribute and market this year’s viral sensation Nimuno Loops.

The original toy block tape will be brought to market in collaboration with Zuru’s Mayka Tape construction brand. Nimuno Loops instantly transforms virtually any surface into a base for construction toy bricks and figures. One side features a bendable, flexible surface with a toy block pattern that is compatible with leading toy construction brands and can be cut to any desired size. The other side has a re-usable adhesive backing to allow builders to construct on nearly any object, around corners and on curved surfaces to make 3D creations. The product launched on Indiegogo, raising over $1.6 Million Dollars in Crowd funding in 30 days.

 

“Nimuno Loops is an exceptionally clever and transformational product,” said Nick Mowbray, Co-CEO, of Zuru. “The product since its launch just over a month ago has taken off on social media, and featured in over 200 News and Media outlets, including the likes of USA Today, Time Magazine, Huffington Post, the Today Show and the Daily Mail.

“It is truly amazing in this day and age how the whole world can see a product within a matter of days. We are very excited to collaborate with the inspiring team at Chrome Cherry Design Studios to bring Nimuno Loops to the global mass market, and into the hands of builders young and old.”

Zuru is expected to start shipping Nimuno Loops, which will be branded and marketed in conjunction with the company’s Mayka Construction brand, from July 2017. Visit www.zurumayka.com for more information.