Aurora gets the tokidoki treatment

by TnP Staff
Published: 7 April 2017, 08:25
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Aurora World partners with tokidoki for unique and distinct plush range 

Aurora World has announced a new partnership with quirky lifestyle brand tokidoki, to produce a line of plush toys bearing the distinctive tokidoki look.

“We’re delighted to be working with tokidoki. It’s such a vibrant, distinctive brand. The initial interest and commitment from retailers and consumers alike has been amazing,” said Martin Ringer, Aurora World’s Director of National Accounts. “Tokidoki is a wonderful addition to Aurora World’s ever growing premium licensed portfolio.”

Pooneh Mohajer, Co-Founder and CEO of tokidoki, added: “Aurora World’s incredible product development and execution made it the ideal choice to create tokidoki plush characters. We are looking forward to working with them to reach more tokidoki fans everywhere.”

Aurora World joins other top tokidoki licensees to launch a cohesive tokidoki plush universe at department and speciality stores in the UK in 2017.