A launch worth shouting about
Simba Smoby readies robust marketing campaign for Wissper toy range launching 10 April
Simba Smoby is gearing up for an exciting few weeks, with the hotly anticipated Wissper toy launch set for 10th April.
As the master toy partner for the license, Simba has pulled out all the stops with a full range of doll, figures, plush and playsets coming to market.
Airing weekdays on Milkshake and Nick Jr, Wissper has become a top pre-school show with an ever-growing fan base. The programme features a little girl called Wissper who can talk to animals and enter exciting worlds of adventure through portals in her house. These fantasy locations and unique characters lend themselves perfectly to a toy range and fans of the show will be delighted with Simba Smoby’s extensive new offering.
In support of the range, Simba Smoby is implementing a heavyweight marketing campaign, with robust TV activity getting the new range in front of pre-schoolers nationwide, along with a dedicated digital site on Tiny Pop. Influential mums and unboxers will also help to shout out about Wissper toys and, further to this, brand awareness will be ensured through girls’ magazine covermounts and competitions.
Mayur Pattni, Head of Marketing and Licensing, said: “We can’t wait to launch Wissper into the toy market. The range looks really strong and it’s as if the characters have walked off the screen and onto the toy shelf. We have lots of exciting marketing activity in place to really drive sales and are looking forward to seeing Wissper toys in stores.”
The 8.5 inch doll and 2-in-1 transforming playsets head up the range with supersoft plush and role play accessories and figures providing even more Wissper magic for young ones. In autumn, new larger playsets will be introduced and will include multiple play mechanics. Finally, a 15” Wissper feature doll will capture imaginations everywhere with interactive sound features and catchphrases from the show.
For more information about the brand new Wissper toy range, contact Simba Smoby on 01274 765030.