Hasbro mixes it up with new music game

by TnP Staff
Published: 13 March 2017, 09:21
Quick Link: www.toysnplaythings.co.uk/qaorm

Teams with video game developer Harmonix on new app-enabled music card game Dropmix, launching this September

Hasbro is teaming up with video game developer Harmonix on the launch of a fast-paced, app-enabled music card game.

Dropmix uses cutting-edge technology that empowers players to create unique mixes of songs by playing cards on a game board connected to a mobile app. The game consists of an electronic Dropmix Board, Dropmix Cards, and the Dropmix app, which will be free to download on iOS and Android smartdevices. The Dropmix cards feature some of the biggest hits in pop, R&B, dance, indie, country, rock and hip-hop from around the world that players can combine in unexpected ways. The game will launch this September.

Samantha Lomow, Senior Vice President of Hasbro Brands, said: “We continue to focus on creating cutting edge play experiences and Dropmix delivers on this in a mind-blowing way. We teamed up with Harmonix to leverage their mastery in music gaming and combine it with our expertise in physical and digital play experiences. Dropmix gives players a fresh way to combine their favorite artists and songs, find new ones, and create their best ‘drop the mic’ moments.”

When a Dropmix card is placed on a Mix Slot, the electronic Dropmix Board immediately starts playing the corresponding part of the song (bass, beat, loop or vocals) noted on the card. The board reads up to five Dropmix Cards at time and the groundbreaking software in the app seamlessly combines the music within each card to create a unique mix. The Dropmix cards include NFC chips, a technology commonly used in smartphones with digital wallets.

The Dropmix Music Gaming System, includes an electronic Dropmix Board and 60 Dropmix Cards across multiple music genres. In addition to the 60 Dropmix Cards in the Music Gaming System, Hasbro will release Playlist Packs with 16 Dropmix Cards and Discover Packs with five Dropmix Cards. The additional cards will be released on an ongoing basis throughout 2017, with 300 cards to be made available in 2017.

“Our collaboration with Hasbro has enabled us to create the next evolution of musical play,” said Steve Janiak, CEO of Harmonix. “Dropmix offers an entirely new way to discover, experience and interact with music that’s social, fun and competitive. When players place their first cards on the Dropmix board this September, when they hear their first mind-blowing mix, they’re going to be completely amazed.”

Dropmix features hit songs from globally renowned artists and award-winning producers including, “Take Over Control” by Afrojack (ft. Eva Simons), “24K Magic” by Bruno Mars, “Closer” by The Chainsmokers (ft. Halsey), “Sing” by Ed Sheeran, “Centuries” by Fall Out Boy, “I Want You Back” by The Jackson 5, “All About That Bass” by Meghan Trainor, “House Party” by Sam Hunt and many more.