Aquadoodle brings top licenses to 2017 range

by TnP Staff
Published: 9 March 2017, 08:45
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Disney Cars and My Little Pony join line up

Tomy has introduced some top licenses and product innovation to its 2017 Aquadoodle range with Disney Cars and My Little Pony joining the line up.

A great 2016 saw a positive increase in sales year on year and a hugely successful partnership with Virgin Atlantic.

Tomy say for 2017 Aquadoodle will continue its sales momentum with the introduction of exciting new licensed My Little Pony and Disney Cars mats.

Camilla MacQueen, UK Brand Manager said: “2016 was a fantastic year for Aquadoodle including a hugely successful partnership with Virgin Atlantic. Aquadoodle remains innovative and continues to be recognised for its creativity and educational benefits for pre-schoolers. This year we expect Aquadoodle to continue its success with the acquisition of top licenses like Cars and expansion of our core range into the 12 months-plus market.”

The brand will also grow its travel range with the introduction of the Mini Travel Range – Dinosaurs/Zoo Animals Assortment and fans of the popular action-adventure pre-school series PAW Patrol will love the new PAW Patrol doodle bag.

Aquadoodle has extended the core range down to 12 months-plus with the introduction of its new mat Little Puppy, to capture the first birthday market and to offer a product that will allow children to begin their creative play journey from 12 months.

Aquadoodle will be supported with a large marketing programme this year, including a TV campaign for the Super Colour Deluxe and licensed mats, which is set to build brand awareness amongst target consumers. TOMY will continue to develop its strategic partnerships to strengthen its travel range through sampling activity at nurseries and home parties as well as experiential events. The brand will also continue sales momentum and remain market leader in its category with engaging POS and in-store demonstrations.