Golden Bear wins big Down Under
Company’s Sleep Tight All Night named Nursery Product of the Year at Australian Toy Fair
Golden Bear is celebrating this week after its Sleep Tight All Night product was awarded Nursery Product of the Year at the Australian Toy Association’s prestigious Toy of the Year Awards.
The awards, which took place in Melbourne on Sunday night, highlighted the puppy and unicorn characters in particular from the product range, which is distributed in Australia and New Zealand by Jasnor.
“We are thrilled with this award win,” said Barry Hughes, Managing Director of Golden Bear. “All products were judged on uniqueness, play appeal and sales potential, and as Sleep Tight All Night is our own IP, we are over the moon that the product range has received such an accolade. This gets the year off to a fantastic start ahead of further developments planned for the range in the near future.”
The range, which launched into the market in late 2016, is a 4 in 1 solution for parents to get good night’s sleep. Not only does it help a child get to sleep, it helps them get back to sleep if they wake up, lets them know when it’s OK to get up and also doubles up as a daytime friend.
It has been achieving fantastic reviews from mums since its launch last year. One mum, blogger Mummy Memories, was struggling with lack of sleep and said: “I genuinely think the #SleepTightAllNight unicorn is one of the best creations ever. My daughter is staying in her bed!!!”