Hasbro named as global master toy partner for Moon and Me
New pre-school series comes from creator of Teletubbies and In the Night Garden
Hasbro has been announced as the master toy partner for a new original preschool series, Moon and Me, from Andrew Davenport’s Foundling Bird. They have entered into an agreement with Sutikki, the new kids and family division of Bento Box Entertainment.
Moon and Me will air on BBC’s CBeebies in the UK in early 2018.
As the global master toy and game licensee, Hasbro plans to launch its line based on the Moon and Me series in 2018 under its PLAYSKOOL brand in the UK with additional markets to follow as the series rolls out worldwide.
Moon and Me was developed by Andrew Davenport, the creator of award-winning global preschool franchises Teletubbies and In the Night Garden. Inspired by well-loved tales of toys that come to life when nobody is looking,Moon and Me is the comical story of a special friendship between two characters from completely different worlds.Moon and Me will combine the latest production methods with traditional storytelling, comedy and music to create a beautifully constructed picture-book world especially for today’s preschoolers.
“We are thrilled to team up with Sutikki to help bring Foundling Bird’s amazing Moon and Me series to life through our upcoming preschool product line,” said Samantha Lomow, senior vice president, Hasbro Brands. “We are truly inspired by Andrew Davenport’s prestigious background and unique creative vision for Moon and Me and can’t wait to add this exciting new property to our PLAYSKOOL portfolio.”
“We are very excited to announce Hasbro as our global master toy licensee for Moon and Me,” said Andrew Kerr, Co-Founder of Sutikki. “With a rich history of innovation and brand storytelling we couldn’t imagine a better, more appropriate lead partner for the project. We’re also very proud that with this announcement today Hasbro becomes Sutikki’s first ever global master toy licensee.”
“I am very excited to be working with my friends at Hasbro again,” said Andrew Davenport. Hasbro is the perfect choice of partner for Moon and Me and I’m thrilled that the PLAYSKOOL team will be bringing their creativity, expertise and innovation to the brand.”