Jazwares digs deeper into Minecraft
New additions join the hit range of licensed figures including animals for the first time
Jazwares is expanding its highly successful toy line based on the digital world of Minecraft, distributed in the UK by Character Options.
The company has introduced six new highly detailed, fully articulated three-inch figures and three new multi-figure accessory packs. The new three-inch action figures include Charged Creeper Pack, Zombie Pigman Pack, Alex with Diamond Armor Pack, Snow Golem Pack, Steve with Minecart Pack and the Witch Pack (available in limited quantities). The new multi figure and accessory packs will include Alex with Skeleton Horse Pack, Alex Survival Pack and for the first time ever animals from the game with the Wild Animal Pack.
Laura Zebersky, Jazwares EVP and Chief Commercial Officer, said: “At Jazwares, we believe it is important to bring imaginative play out of the digital world and into the physical hands of children. The Minecraft community will be over the moon by this extended line, as we bring more aspects of the favorite digital game to life”.
Launched in 2009, Minecraft is a sandbox video game where users can build and go on adventures in a 3D block world. The game received immediate praise and quickly became a must-have for adults and kids alike, selling more than 106 million copies to date.