Infantino BKids gears up for Toy Fair debut

by TnP Staff
Published: 17 January 2017, 09:38
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The company is heading to Olympia for the first time where it will launch the Sensory Collection

Infantino BKids is starting the year with bang as it prepares to exhibit at Toy Fair for the first time.

The event marks the unveiling of its most enthralling launch yet, as the company showcases its Sensory Collection. Promising to be a truly spectacular range, Sensory includes a multitude of toys that will educate, excite and entice babies and toddlers.

With products suitable from newborns to 12 months and a full range of retail prices, this range has it all. Thoughtfully designed each toy in the collection features loveable characters, high quality materials, great textures, endearing sounds, enchanting lights and bright colours. The sensory toy trend has experienced continued growth and with no signs of slowing down this new range has arrived just in time.

Speaking about making their debut, Gary Wood, UK Country Manager at Infantino BV said: “You only have to see the collection to see how different it is. We have gone to great lengths to ensure only the best materials, textures and sensory elements have been used and we have truly researched this category of toys to make them exceptionally educational and exciting for babies. The fact that it has specifically been developed for newborns to 12 months makes it very different. Best of all, the collection is extremely well priced, meaning it’s affordable for every family.”

Highlights from the range include Leon the Chameleon Light and Shape sorter, which has already won awards in Europe, and is packed with fun functions, which will have any baby and toddler twiddling for hours. This learning-made-fun toy will allow little ones to practice motor skills by pushing buttons to match colours and shape sorting.

The Sensory Discovery Robot is another stand-out, and promises babies endless enjoyment! With his enchanting sounds, flashing lights and funny expressions, which will activate every time baby pushes, pulls, twists and even turns him upside down, this adorable toy is a guaranteed hit! If these weren’t enough, the 3-in-1, action packed Walk and Drive Discovery Car will spark curiosity for little explorers with its colourful textures and buttons, lights and sounds.

Parents are becoming more aware of the benefits that sensory toys can have on a child’s experiences and are looking more for innovative toys that are focussed on learning. Demand is certainly growing.

To see the Sensory Collection visit London Toy Fair stand Gallery 310. To make an appointment contact Gary Wood on 07557 640097 or