Playmobil takes pole position with dads
Company’s Porsche 911 Carrera S named top vehicle toy in Dad’s Choice Awards
Playmobil have rounded off a stellar awards year with a final win for the Porsche 911 Carrera S at the Dad’s Choice Awards. Crowned winner in the Vehicles category, the toy car fought off stiff competition from other entries to be voted the best by the judging panel of fathers and children.
Jamie Dickinson, Marketing Manager at Playmobil, said: “We’ve been absolutely delighted with the success of the Porsche 911 Carrera S this year, as our very first automotive license. With many of us dads ourselves here at Playmobil, we’ve had great fun racing it with our little ones, and we’re glad the Dad’s Choice panel are in agreement!”
The Porsche, also commended by the Toy Talk Awards in November, has become a real must-have for budding racers big and small. Packed with play value, the working head, tail and dashboard lights let drivers take the toy car for a spin during both day and night. The set comes with a mini Porsche garage where little ones can work with the mechanic to upgrade to a sportier look, developing important motor-skills while dipping their toes into imaginative play.