Wooden you like more Shaun?!
Shaun the Sheep is brought to life in new wooden toy range from Dragons’ Den winner Timberkit
Dragons’ Den success story Timberkits has teamed up with Aardman to bring Shaun the Sheep to life with a range of beautifully crafted wooden toys in time for Christmas.
Timberkits, a company based in the heart of the Welsh countryside, yesterday launched its new range of Shaun the Sheep Timberkits, crafted in warm, natural materials with colourful prints inspired by the hit animation.
Last year, Timberkits’ entrepreneur Sarah Reast appeared on the BBC’s Dragons’ Den with her business partner Phil Wilson. They attracted investment from multi-millionaire business magnate Touker Suleyman, who was impressed by the ingenuity of the designs which are already established in premium toy retailers such as Hamleys and Harrods.
Timberkits produces and sells wonderful mechanical model kits throughout the UK and internationally. The new designs feature Aardman’s favourite Mossy Bottom Farm friends and is the first licensed brand to be picked up by the Dragons’ Den winning company.
Timberkits’ Director and Designer, Sarah said: “I have always been fascinated by the detailed, crafted world of Aardman and feel a natural affinity with their quirky approach. Timberkits’ designs undergo a similar painstaking process to bring inanimate material to life with movement and humour. I have always wanted to work with them.
“It has been a lovely experience incorporating these adorable characters into our designs. They lend themselves so well to simple mechanical movement and I have tried to make each model tell a typical Shaun the Sheep story.”
Having launched the first range, Timberkits is now in the process of developing more prototypes. The first kits are aimed at five to eight year olds, with new ranges extending the scope for younger and older children ready for market in the coming months. The models aim to provide a simple and enjoyable way to explore engineering concepts with the help of Shaun and his friends, as well as fostering creativity and imaginative play.
“We are in the business of design and invention and happy to look to new collaborators in order to extend our scope,” added Sarah. “We feel immensely privileged to be working with Aardman who have been very creative and supportive partners and, together with the great backing of Touker Suleyman, these are indeed interesting times.”
Rachael Peacock, Shaun the Sheep Brand Manager at Aardman, added: “It’s been a wonderful experience working with Timberkits, whose quality handmade products are the perfect match for the beautiful handcrafted world of Shaun the Sheep. We can’t wait to see these products come to market and hit premium retailers like Harrods in time for Christmas.”