Prepare to be Schmaze-d

by TnP Staff
Published: 25 November 2016, 08:57
Quick Link: www.toysnplaythings.co.uk/qaofg

Asobi launches plush sports range for infants, with football, rugby and cricket themed lines

Asobi has launched a unique range of supercute and safe plush sports toys for babies and toddlers. 

The Schmaze My First line is a collection of rugby, cricket and football based soft toys, each with their own character and identity. The My First Rugby set includes the plush rattling rugby ball Grubber, with one-size easy fastening soft rugby boots Ruck & Maul. The My First Football set features the plush rattling football Dribble, with complementary soft soccer boots One & Two. While for cricket lovers there’s the My First Cricket set with plush bat Willow and Cherry the soft ball.


The toys are designed to stimulate early development of fine motor skills and to promote a fun and enjoyable first introduction to sport for even the youngest of fans. A gift for a baby and a sports enthusiastic parent, the Schmaze range for 0-18 months provides safe play and fun for all the family.

Said: “Most proud parents, grandparents and family members are itching to buy a new baby their first rugby or football boots, or cricket bat, but have to wait until the child is old enough or big enough to use smaller-sized sports equipment,” said Asobi Commercial Director, David Bottomley. “With Schmaze however, even a new-born baby can be presented with their first pair of rugby boots, for example, which for a rugger-loving dad would be a very special moment. We believe this is a wonderful product, which sits so well in both the toys and gift categories at retail.”

Schmaze was created by Jonathan Rudd, who was inspired to get into a sport at an early age by his grandfather, who made him his first cricket bat. He said: “
At Schmaze we believe that many lasting friendships and memories are made through a love of sport. We have created a range of soft toys that encourage safe active play from a much younger age, the development of important social and physical skills and a deeper sense of self confidence.”

For more information or to order the Schmaze range from Asobi, call 01628 200077 or email orders@asobi.co.uk.