Bladez expands Hamleys presence
More dedicated floor space sees sales of Bladez Toyz’s RC inflatables soar as team gear up for Hamleys' Regent Street parade
Hamleys, Regent Street is now home to Bladez Toyz’s first in-store dedicated display space for its recently launched radio control pre-school ranges Peppa Pig and Teletubbies.
The branded area on the first floor went live in October and spans over three bays with a TV screen showing the latest promotional videos. Daily demonstrations of the radio control Peppa and Po are helping bring the characters to life and sales are thriving as a result. Visitors to the store will also see the impressive collection of Star Wars radio control characters, with Darth Vader and BB-8 featuring during the demonstrations. Other popular inflatables are also included in the display, including the award winning Thomas & Friends engine and Olaf from Frozen.
“Our radio control inflatables range lends itself perfectly to in-store demonstrations and as soon as children see the characters whizzing around the Hamleys floor they are captivated,” said Vicki Marler-Hausen, Marketing Manager at Bladez. “We sold out of RC Peppa within two days and are now working closely with Hamleys to ensure we are well stocked in the run up to Christmas and especially in time for this Sunday’s Christmas Parade. We are also looking forward to the imminent roll-out of these branded areas to the regional Hamleys stores and six more internationally and to watching sales grow and grow.”
The Bladez team will also be taking part in this weekend’s festivities during the Hamleys Christmas Parade, as well as demonstrating the radio control inflatables range in the Bladez Zone on Regent Street, right next door to the famous store.