Turbo deal for Mookie
Mookie becomes official UK and Ireland distributor of Turbospoke bike accessories
Mookie Toys has partnered with Tomax to become the official UK and Ireland distributor of Turbospoke.
The agreement will begin from January 2017 as Mookie looks set to develop an already successful brand further, using its expertise in the outdoor market. Mookie will be showcasing the entire Turbospoke range of bike accessories at London Toy Fair
Guy Orr, Director at Mookie, said: “Turbospoke is a great brand with a strong product range, it's different from anything else available and has already proven its popularity in other markets. It fits perfectly with the rest of our product portfolio and we are keen to utilise this knowledge of the sector in order to grow the Turbospoke brand further.”
Turbospoke is a multi-award winning motorcycle-style exhaust system for any type of bicycle. Turbospoke not only makes a bicycle look like a real motorbike, but it also converts plain old pedal power into realistic engine noises. Also in the range are other bicycle accessories including Spokerimz, Racing Mudguard and Racing Number.
Andrew Maxwell, Director of Sales at Tomax said: “We're delighted to announce the appointment of Mookie Toys as the exclusive Turbospoke distributor for the UK and Ireland. Mookie's experience in the outdoor sector and range of fantastic brands makes them the perfect partner for Turbospoke, as we move into our biggest and most important year with our expanding range of awesome bicycle upgrades!"
Turbospoke will receive a heavyweight TV campaign throughout the year, focusing on key school holidays. This will be supported with in-store FSDUs, PR and online activity.