Roll up for more Frugi fun
Frugi to develop toy range for A/W17 with new circus-inspired collection
Organic family brand Frugi is expanding its toy offering with a new circus inspired collection for AW17 .
Following a debut into the toy market in 2016 with the launch of the Frooglies, Frugi’s first ever soft toy collection, the team has announced the arrival of new Froogli products available to retailers from November. Following phenomenal success of the original Froogli toys throughout AW16, the company says this announcement is sure to please customers and retailers alike!
Lucy Jewson, Frugi’s co-founder said: “Frooglies have been a tremendous success for Frugi and we are so excited to be developing the collection. Our circus inspired theme for AW17 has been so much fun to create and the new Froogli characters have topped off the season perfectly. Every season we ensure we listen to our customers and retailers, and demand for more from the Froogli family was unanimous, so we are looking forward to welcoming our new characters!”
Inspired by the colourful, wonder-filled world of the Frugi circus, where animals run the show, the new Froogli characters fit Frugi’s AW17 theme perfectly. Introducing Radish the Rabbit, Cosmic the Lion and Ziggy the Tiger Frooglies, who will join the much loved soft toy collection next year. Like the original Frooglies, the new cuddly toys are made from signature Frugi 100% organic cotton fabrics including snuggly soft Velour, and classic corduroy and have lots of sensory textures and noises for little hands to touch and feel. Also like the original collection, the new Froogli characters will be available in matching comforters for the youngest members of the family.
As well as new Froogli soft toy characters, AW17 marks the launch of the brand new Froogli rattles; an exciting development for Frugi as it ventures further into the toy market. The rattle characters, all of which are brightly coloured and have individual sensory features, include a Giraffe with textured patches, an Elephant with crinkly ears, and a Dinosaur that has crinkly multi-coloured spines along its back.