Golden Bear unveils Bush Baby World
Signed new agreement with Brands with Influence for plush, collectables and more at BLE
Brands with Influence and Golden Bear have entered a multi-million pound global deal for a new series of collectable toys, play-sets and accessories under the brand name Bush Baby World.
The deal will see Golden Bear producing and distributing the toys globally, with Brands with Influence further representing all associated licensing, including movie and TV rights. The Bush Babies use an innovative and patented technology to provide kids with an exciting loveable format which the partners believe has massive potential.
“We were first introduced to the concept and technology by the inventor, designer and IP owner, Andrew Coates and immediately fell in love with the characters,” said Martin Lowde of Brands with Influence. “They really come to life in your hand, and encourage great play and nurturing for children. Golden Bear are a great partner to be working with. Their experience with innovative plush and bringing new concepts to market made them ideal.”
Katherine Pierce, Senior Licensing and Marketing Manager at Golden Bear added: “We’re thrilled to be adding Bush Baby World to our growing portfolio. As the UK’s number one manufacturer of plush and licensed plush (NPD FY 2015), the Bush Baby World toy line is a natural fit with our expertise. We are looking forward to the launch at London Toy Fair 2017 with great excitement, where the cute new collectable toy range will be showcased.”
The deal was signed at the recent Brand Licensing Expo in London, but the exciting new toys are still being kept under wraps, with product coming to market in autumn 2017.