Hasbro’s Chewbacca Mask goes viral
Sales of Hasbro’s Chewbacca Electronic Mask soar after Chewbacca Mom video goes viral and breaks records
A hilarious viral video has prompted a shopping frenzy for Hasbro’s Star Wars The Force Awakens Chewbacca Electronic Mask.
Candace ‘Chewbacca Mom’ Payne has been the hero of social media after she posted a video of herself playing with the mask on Facebook, racking up more than 140 million views in the process. The video shattered viewer records on Facebook Live and catapulted herself and the Chewbacca mask into the limelight.
As the video was shared online, there were reports of shortages of the mask at major retailers as fans sprang to snag their very own. Now sales look set to soar even higher after Candace appeared on James Corden’s The Late Late Show in a sketch featuring Star Wars director J.J. Abrams.
The new video has been seen more than 6 million times since it was posted to YouTube on Monday, 23 May.