Simba Dixie Group resues Heros

by TnP Staff
Published: 4 January 2012, 16:48
Quick Link: www.toysnplaythings.co.uk/qam4q

The insolvent wooden toy manufacturer Heros will become a new member of the Simba Dickie Group effective from 1st December 2010.

Manfred Duschi, managing director, Simba Dickie Group said: "We will hold on to the Lam production site. All other departments such as administration, logistics and sales will be looked after by Simba Dickie Group in Furth. This is the way we envisaged things in our proposal. It is important that we concentrate on the core competencies of Heros, with the famous wooden bricks, wooden vehicles and wooden pre-school toys, the 'Constructor' building system and the Lorenz play bricks - we plan to rescue the company with targeted sales of 6 million euros initially."