Manhattan Toy and EDTOY team up

by TnP Staff
Published: 13 February 2013, 12:31
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New distribution deal for wooden and construction toys

Manhattan Toy has partnered with EDTOY as the exclusive United Kingdom distributor. Inspired to educate children and expand their creativity, EDTOY is a collection of unique, high-quality, wooden building and construction toys designed for creative and developmental play.

“EDTOY products feature a patented Rotating Magnet Technology connection system that is unique from any other building and construction sets currently available,” says Erica Roberts, Vice President of Manhattan Toy Europe. 

“This technology uses rotating magnets that enable the blocks to securely connect together regardless of the polarity of the magnets. The magnets also emit an audible clicking sound when the blocks are rotated, adding to the overall play value of the sets.”

The initial collection will include eight vehicles, four dinosaurs and two building sets that are made from high-quality beech wood. These outstanding and durable construction toys offer imaginative play for boys and girls ages 3+. Each toy and building set is comprised of multiple pieces with the innovative, multi-facetted “Rotating Magnet Technology” connection feature. Its unique magnetised design provides endless creativity with its fun twists and clicks.