Beyblade debuts at Toys "R" Us Times Square
Nelvana Enterprises and Hasbro, Inc. have teamed up to bring the latest in Beyblade action to Toys “R” Us Times Square in the heart of New York City
Throughout February, a Beyblade boutique will showcase Beyblade products in the international flagship store of the world’s leading dedicated toy retailer.Beyblade is a boys action anime television series from Nelvana and d-rights Inc. that broadcasts on Cartoon Network in the U.S., as well as a toy line from Hasbro based on the enduring spinning top, featuring an innovative metal gear system as well as an online virtual battle component. Beyblade is now in over 50 countries with over 120 million tops sold!
Beyblade products are already available at Toys“R”Us stores nationwide, and the multi-category boutique will offer a variety of items in a Beyblade-branded environment including exclusive New York-themed T-shirts from Hybrid, electronics from Jazzwares and the latest DVDs from Vivendi. Beyblade product demonstrations will also take place throughout the day.
“I can’t think of a better way to celebrate the Beyblade phenomenon than by showcasing the brand in a dedicated boutique at Toys“R”Us Times Square - one of the world’s premiere toy stores,” says Colin Bohm, Managing Director, Nelvana Enterprises. “We are thrilled to team up with Toys“R”Us and Hasbro on this initiative and know that fans will love this exciting and immersive retail experience.”