New concept for PlanToys
Little Concepts will handle distribution of the sustainable toy brand in UK and Ireland from 1 January 2016
PlanToys has appointed Little Concepts as its new distribution partner for the UK and Ireland from 1 January 2016.
Through a personal and enthusiastic approach, the sustainable, Thai-based wooden toy brand has seen retail sales grow over 30% in Europe and the USA in the past year. Alongside the new UK partner, strong product development using the innovative new material PlanWood is a strong focus for 2016 and beyond.
“Building strong relations with retailers is key to communicating the ethos of our brand. PlanToys is more than a just a wooden toy, it is a way of encouraging sustainable play whilst contributing to a better world,” said Alain De Rauw, Director of PlanToys Europe. “Little Concepts align with this ethos greatly and have the passion and commitment to reach out to retailers who think this way also. We are pleased to welcome Little Concepts to the growing PlanToys family.”
Little Concepts will be showcasing PlanToys at the London Toy Fair on stand GH51 and will follow up at the new look Spring Fair on stand 5M10.
Phil Nelson, Director at Little Concepts, added: “Having been a fan of PlanToys for a number of years and now to be working with them is an honour. We are keen to demonstrate to retailers the quality, innovative production techniques and of course the play value of the products. We can’t wait to launch in the new year.”
Current distribution partner Great Gizmos will continue serving PlanToys customers until the end of 2015.