Fishing for success
Tobar removes 99% of Robo Fish fakes on leading online marketplace with Fight the Fakes campaign
In response to a glut of ersatz Robo Fish that appeared on a leading online marketplace this year, Tobar launched its Fight the Fakes campaign. The campaign aimed to protect the Robo Fish brand, supporting legitimate retailers that stocked the company's aquatic collectable, as well as ensuring that consumers were buying products that fell inline with chemical and safety standards.
Tobar’s specialist team have invested considerable resources but the results have been worth it, managing to eradicate 99% of the counterfeit Robo Fish on a leading online marketplace.
Next on the list is tackling eBay traders who are selling fake Robo Fish goods online. Tobar ask any partners to report suspected counterfeit goods to them immediately.
“We’re determined to 'Fight the Fakes' and I’m very proud of the results the team have achieved to date. However, the job goes on and we are not complacent. As peak season approaches we will have to increase our efforts to keep these potentially dangerous goods off the shelves," said Tobar's David Mordecai. "We want our partners and their customers to be reassured that the toys supplied by Tobar will always be genuine. Robo Fish is set to be huge again this year but together we can win this battle.”
Apart from the classic Robo Fish, Tobar also have 6 new LED fish, tropical fish and a great Robo Fish play set which makes the perfect display for any shop. In addition there’s a new range of Pirate Robo Fish, RC Robo Fish and new Magical Mermaids and play sets from Zuru to complement the range for the 2014 peak season.
There’s a great TV campaign on air now until 24 July and special FSDU solutions to drive sales for 2014. Tobar and the team are on hand to help you get this best seller in stock as soon as possible.