Wicked Cool Toys enters the lab

by TnP Staff
Published: 15 May 2015, 10:23
Quick Link: www.toysnplaythings.co.uk/qak6m

Wicked Cool appointed Master Toy for GBI's animated series Thomas Edison's Secret Lab

Genius Brands International has appointed Wicked Cool Toys as Master Toy partner for Thomas Edison’s Secret Lab, a new comedy which shows kids how much fun science can be. Wicked Cool Toys will have exclusive worldwide rights to develop and market a comprehensive line of toys based on the original animated adventure series.

Wicked Cool will develop and bring to market an engaging line of STEM-based toys including compounds, activity kits, science kits, food sets, figures, playsets, novelties and role-play products, which encourage kids to explore and have fun with science, inspired by Thomas Edison’s inventive spirit.

“The talented team at Wicked Cool Toys have a deep passion and inventive spirit, and we are delighted to partner with them to introduce a range of products inspired by one of the most prolific inventors in history that will spark kids’ imaginations,” said Stone Newman, President, Global Licensing, GBI.
Wicked Cool Toys’ Co-Presidents, Michael Rinzler and Jeremy Padawer added: “Thomas Edison’s Secret Lab provides a seemingly endless array of fascinating themes and inventive ideas that translate perfectly to toys. We’re very excited to collaborate with the GBI team to develop creative and imaginative STEM-based toys that makes science a blast for kids.”

Thomas Edison’s Secret Lab is created by GBI, a global content and brand management company dedicated to providing entertaining and enriching "content and products with a purpose" for toddlers to tweens. Each episode encourages young viewers to explore science, imagination and invention and is filled with comedy, exploration and adventure. The series follows Angie, a 12-year-old prodigy, and her young science club who accidentally discover Thomas Edison’s Secret Lab – a ‘tricked out’ dream lab equipped with gizmos and gadgets, including two of Edison’s very last inventions: a hologram that brings Mr. Edison himself “to life,” and a virtual reality machine that lets them go anywhere.