23rd May 2018
An Incredible collection

Disney unmasks toys and licensed mercy for highly anticipated Incredibles 2

18th May 2018
BWI appointed UK licensing agent for Wissper

New partners lined up to join master toy partner Simba

17th May 2018
Thomas & Friends steam into cinemas

New movie release heading to 400-plus cinemas this summer as Milkshake! signs up ...

16th May 2018
Big licenses signed for Smooshy Mushy

Multi-category deals inked for huge toy brand

2nd May 2018
Hasbro buys Power Rangers property

Reports suggest hit property one of a number acquires through $522m package deal

1st May 2018
Top of the Pikmi Pops

Flair-distributed collectable hit the number one new brand according to NPD

1st May 2018
Barbie heads to Primark

Chic new collection launches at the fashion retailer

30th April 2018
Sambro's charity challenge

Sambro take on epic challenge for the Light Fund four countries, nine days…

27th April 2018
Thunderbirds: Beyond the Horizon announced

New live theatrical event for the hit TV series premieres this November

26th April 2018
Barbie x Missguided collection launches

Mattel and fashion brand renew partnership for new festival-inspired apparel collection

20th April 2018
Barbie Dreamtopia comes to Tiny Pop

New content to air on the free-to-view channel on weekends from 21 April

19th April 2018
My Little Pony hits Tesco in exclusive deal

Hasbro launches new My Little Pony infant & toddler range, exclusively with the ...

16th April 2018
New Incredibles 2 trailer unmasked

New trailer gives fans their first extended look at the forthcoming Disney-Pixar feature

13th April 2018
1000th Pokémon episode airs today

Animated series to air milestone episode on CITV nearly 20 years since UK ...

12th April 2018
CPLG to represent UglyDolls in Europe

Licensing agent on board to expand brand, with Hasbro recently named as master ...

11th April 2018
74 delegates and seven new retailers confirmed for BLE 2018 retail mentoring programme

River Island and Ann Summers join The Entertainer, Toymaster, John Lewis and more ...