Dolls, Accessories & Playsets

7th December 2018
Barbie teams with Puma

Limited edition dolls, streetwear and sneakers launch

9th November 2018
New doll brand hitting retail

I’m A Girly dolls are designed by kids

18th October 2018
Double gold for IMC

Two dolls collections take home gold at MadeForMums Toy Awards 2018

8th October 2018
Just Play get into the Spirit!

New toy collection for DreamWorks Spirit Riding Free launches

28th September 2018
IMC Toys launches Cry Babies Great Little Mummy campaign

Campaign aims to inspire traditional role-play and is supported by a consumer promotion

24th September 2018
Celeb chef Angellica Bell launches Barbie campaign

Aims to inspire children to get creative in the kitchen

24th September 2018
Baby Annabell partners with celebrity mum Billie Faiers

Part of 20th anniversary celebrations

25th July 2018
Epoch brings joy to children's charity

Firm donates 1000 Sylvanian Families toys to Children's Air Ambulance charity

28th June 2018
Barbie steps into new STEM career

New Robotics Engineer Barbie launches and shines a light on STEM careers for ...

21st May 2018
IMC's Cry Babies hits North America

The Spanish firm makes more than baby steps as best selling toy spearheads ...

16th March 2018
Zuru launches second series of Shnooks

The popular hairplay plush toys are back with six new characters and sweet-scented ...

13th March 2018
Baby Annabell partners with The Lullaby Trust

Zapf Creation's doll brand teams to help raise awareness of SIDS for Safer ...

23rd February 2018
Fingerlings to come to life on small screen

WowWee signs up Squeeze studio to produce animated adventures

7th November 2017
Arklu launches doll with cochlear implant

Mia the Wildlife Photographer doll continues company's commitment to inclusive play

4th October 2017
Mary meets Barbie

TV retail guru Mary Portas goes behind the curtain at Mattel to learn ...

3rd October 2017
Baby Annabell partners with Rebecca Adlington

Major brand partnership with the Olympic swimming superstar